Don’t  build a brand. Build a planet. Come join our desire-led brand experience for founders, creators, and (personal) brands who are ready to create their own brand universe: with positioning, messaging, and atmosphere that makes people feel: 

“Holy f*ck, I want in.”

Create The +1 Effect: the moment your audience sees your world and mentally adds you to cart. Pling… one look at your brand, and their cart plussed one.

This is Planet No5! For those who have outgrown the “regular” branding game. Time for your own planet. Let’s make it unearthly good.

Planet No5 is for you if:

• your work is powerful, but your brand world doesn’t fully carry the weight of it yet
• you’re ready to stop explaining why you’re different
• you want people to feel your brand before they rationally understand every detail

• you want messaging, positioning, and atmosphere that work together as one world
• you’re ready to become a category of one
• you don’t just want to be more visible — you want to be more magnetic

The market doesn’t need another pretty brand.

Pretty is cute. Clear is helpful.
But unforgettable brands do something deeper.

They create a world.

They have language that lingers.
A point of view.
A feeling.
A promise.
A reason to belong.

And when those pieces don’t come together, your brand can start to feel like separate parts: a pretty website, a few captions, an offer, some visuals; but not yet a world your people want to step into.

Eurydice Janga – NLP Coach Corporate Joy: “I always found it very difficult to determine which direction I wanted to take my brand.". What style really suits me?

Through the cards from the Toolkit, I can easily identify my style and I've found a tool to maintain a consistent message in what I want to convey with my brand.

I wish I had the Toolkit years ago., because that would have saved me a whole search. Highly recommended for any entrepreneur who wants to position her brand well and strategically.

Ellen Daenen – Living according to your cycle: “The Toolkit helps me to make powerful choices and to clarify who I am as a Personal Brand.".

It provides me with a clear framework which I can consistently implement my branding. That makes it much easier than having to think each time how to do it with your colors, style, and choice of words.

”The In Case of Branding Toolkit is indispensable for entrepreneurs who truly want to create a strong brand.".

Planet No5 is where we build your brand as a world — not just a look, not just a tagline, not just a sales page.

We bring together:

• Positioning — what do you stand for, and why are you the only choice?
• Messaging — what language makes your value felt and remembered?
• Atmosphere — what feeling, aesthetic, and energy make your brand unforgettable?
• Desire — what makes people think: “I want this, I want in, I want to be part of this”?
• The +1 Effect — the moment your brand is mentally added to their cart

Inside Planet No5, you’ll create the brand universe your people want to belong to.

You’ll move from:

• “I don’t know if my message is strong enough”
• “My brand looks good, but it doesn’t feel magnetic yet”
• “I still sound too much like everyone else”
• “I’m over-explaining my value”
• “People understand what I do, but they don’t desire it yet”

• a clear brand world
• a sticky big idea
• language that lands
• positioning that sets you apart
• an atmosphere that matches your next level
• a brand that feels like a movement, not just a business

Learn what your most powerful strengths are? Branding can be quite an “intangible” thing. What do you highlight in your brand? How do you make sure you stand out from the crowd, even if you are naturally quite introverted?

Finally get a handle on your brand. After following this program, you will be much stronger because your brand will develop deep roots by building your Brand Framework. This will not only bring unity to your brand, but also peace of mind, clarity, direction, and confidence.

Grow your confidence. How great is it to work on your business with confidence and creative energy, with ease, without frustration, dawdling, or worrying?

Ready to be magnetic?

Shift your focus. Often, the emphasis is placed on perfecting the technical and content aspects of your offering. Most online programs are full of this. Of course, you need technology and content. But many entrepreneurs forget that customers also still need to choose YOU. For that, they need to notice you.

Let customers step in. You can technically have a nice funnel and well-formatted ads. A webinar that is factually correct. But if customers don't feel a connection with you and can't gauge you, they won't sign up with you.

Stop doing what you were already doing. In this program, you'll learn how to get customers to CONNECT with you, so they'll say YES to your amazing brand!

The magic of owning a Brand Archetype is infinite and super powerful. You learn to apply your archetype in your branding and discover what makes you unique by building your Brand Framework. This will be lifechanging, because:

1. You will finally attract the right customers. Customers who also want to invest in you.
2. You will alienate customers who are NOT a good fit for you. That costs you energy and frustration.
3. Customers will say YES to you faster. How wonderful. Stop with the tug-of-war and fiddling in the margins.
4. Selling becomes a lot more fun and easier, because it feels more natural when you're already on the same page with your clients. You might even enjoy it!
5. Potential customers become interested faster. because you know how to hit them. This will be fun!
6. You are asked sooner. Because your brand gets more exposure, you're more likely to be recommended to others and asked to be in the media. You'll stand out more, and rightly so!
7. You will grow through this journey in trust, clients, and revenue. Don’t say I didn’t warn you!
8. Disclaimer: This program comes with extra lachrimpels. Fun is included. It's a Package deal :).

Simone Weert – Online Technology for Launches: “I was pleasantly surprised when I received the Toolkit at home. but what it looked like. I thought it was very beautiful and carefully looked at all the photos and texts, but at first it didn't tell me much.

But through the assignments we receive during the program, I gain new insights every time. It gives me direction where I want to grow as a brand.

Chantal Mailly – The Growth School: “I really love working with the Branding Toolkit because it activates your creative brain, making you think in a different way.”. I notice that I am taking steps because of that. in my business and with my brand.

I think every female entrepreneur can use this Toolkit to see the power of women in branding.”.

In six modules, you will build your own Brand Framework and learn:

• How to a Brand Archetype can be used to attract and retain customers
• How to a Distinctive Concept puts it on the market, so you can get rid of the 13-in-a-dozen
• How to make your own Trademarks develops, so you stand out from the crowd
• How to go through Photo Statement Standard photos will become a thing of the past
• How to make choices color usage, fonts, shapes, and filters for a recognizable visual identity that suits you
• What steps you need to take to build a unique and distinctive Successful Brand.

Figure everything out yourself?

Do you keep figuring everything out yourself with all the consequences (frustration, tinkering, wasted time, and branding that ultimately isn't SPOT ON)?

Outsourcing with shaky input?

Do you hope that by outsourcing everything, someone else can build your brand (including your own input that causes you to still spend a lot of money on designers, photographers, and web developers, but your branding is still not quite right)?

Build Your Brand Spot On!

Or will you take action yourself and learn how to make your branding spot on, distinctive, and totally you with the Branding Toolkit? And if you want to outsource some of your branding afterward, your Brand Framework will always enable you to provide the right input, so you can enjoy your desired end result much faster.

Yes, that's right. This solution really exists.

So sign up quickly and start right away.

It's playtime!

Can I get the Branding Toolkit digitally as well? You follow the program online. The Branding Toolkit is not available digitally because you will learn to work with it physically in this program through the exercises and assignments we do during this program. Best of both worlds.

How many participants came before me? More than 80 entrepreneurs have gone before you, and you can be part of the next group.

Can I start right away? If you sign up now, you can start immediately.

Can I participate if I live abroad? You can also participate from abroad. You'll receive the Toolkit by mail at home. You follow the program at your own pace.

I am already following another coaching program. Would it still be useful for me? The Branding Toolkit is specifically designed to distinguish your brand with strong positioning and your own unique style by looking at your brand character, drive, vision, concept, trademarks, photos, and corporate identity, among other things. This complements most business and personal coaching programs.

This is me. The Brand Activator. The Funny Lady.

I have 20 years of experience in brand activation., and you know how to attract your ideal clients.

Major A-brands: This is how I worked for, among others, Coca Cola, Chanel, Dior, L'Oreal, Adidas, Milka, Heineken, Mini, Nintendo, and Swatch.

I come from a family of entrepreneurs., love wordplay, egg sandwiches with bacon and apple butter, I can't do anything around the house, my children have NEVER seen me iron, I have a slight coffee cup fetish and a healthy obsession with Parisian doors.

I'm also mega proud of developing the coolest branding toolkit ever! I can't wait to send you one.

Are you in?

Lisette Euser: ”Working with the Toolkit is incredibly inspiring. It helps me visualize the ideas I have in my head. This allows me to develop my artistic self.

Essential for entrepreneurial women!.

Emmylou vd Hardenberg – Reader: “The Branding Toolkit is really suitable for people like me, who have 100,000 ideas and therefore tend to go in all directions. Precisely then, the Toolkit provides you with structure, support, direction, and an overview.

It helps me to find the complete picture I want to portray for my brand and where I want to grow as a brand.