No one wants to be a dime a dozen. Nobody wants to be a dime a dozen, interchangeable, and blend into the gray mass. As an entrepreneur with a big mission, you want to stand out, convey your message, and attract the right customers.

How do you stand out? But how do you do that? Stand out among all the other providers? Don't do what everyone else is already doing? Don't say what everyone else is already saying? Because it's simply customary or “the way it's supposed to be” in your industry?

Put your brand in the spotlight! You can learn to discover and recognize what makes you unique, so you can amplify precisely that in your brand. With a practical program where, through a Branding Toolkit, you'll playfully discover how to build a brand with which you are visible, stand out, are valued, are super proud of, make an impact, and win hearts.

More of the same? Do you ever scroll through your Insta and think: “Okay, I'm seeing a lot of the same thing. And I want to do things differently. Not what everyone else is already doing?”.

Completely understandable... but easier said than done. Because how do you make your vision visible, so that it's immediately clear why people should choose you, without resorting to clichés and generalities.

Build your Brand Framework

Blind spots: Because it's difficult, if not impossible, to hold up a mirror to yourself and discover what makes you unique, I've developed a program to help you with that.

Let's play During this program, you will build a clear Brand Framework using the Branding Toolkit. Your common thread in your business! This unique and playful way of working will provide you with insight and direction and show you where you can differentiate yourself.

Stop struggling: Start by playing intuitively to do business powerfully and with flair! Woohoo! Let’s build an iconic brand!

Unify your brand. To grow big, you start with a solid foundation. You start with Archetyping your Brand. In doing so, you use the In Case of Branding Toolkit. This helps you achieve unity, uniqueness, clarity, and consistency in your brand. For you, but also for everyone who works on your brand: team members, VAs, designers, photographers, copywriters.

Ignite your creative brain with the Brand Cards. This will bring you surprising insights! This program is focused on translating your insights into practice, so that you will actually implement what you learn.

Get concrete how-tos and tools with extensive explanation videos, assignments with the branding toolkit, and useful custom GPTs that you can immediately deploy to translate your brand into your content, socials, website, brochures, webinars, etc.

Eurydice Janga – NLP Coach Corporate Joy: “I always found it very difficult to determine which direction I wanted to take my brand.". What style really suits me?

Through the cards from the Toolkit, I can easily identify my style and I've found a tool to maintain a consistent message in what I want to convey with my brand.

I wish I had the Toolkit years ago., because that would have saved me a whole search. Highly recommended for any entrepreneur who wants to position her brand well and strategically.

Ellen Daenen – Living according to your cycle: “The Toolkit helps me to make powerful choices and to clarify who I am as a Personal Brand.".

It provides me with a clear framework which I can consistently implement my branding. That makes it much easier than having to think each time how to do it with your colors, style, and choice of words.

”The In Case of Branding Toolkit is indispensable for entrepreneurs who truly want to create a strong brand.".

Archetypes form the basis of the Branding Toolkit. Brands that are positioned on a human character (archetype) are proven more successful.

People recognize these characters from their unconscious and trust the brand therefore rather. They feel a stronger connection to the brand.

Therefore they say yes faster against the brand. Willingness to buy increases and they happily pay a higher price.

Customers stay more loyal, return more often and they become your biggest fans and ambassadors. And that's what we want, now, don't we?

Building a brand requires love, attention, devotion, and a strong foundation. A brand must be recognizable. And don't dilute and waver, because that can happen if you don't put the right input into your AI systems.

That is why you are invited to this program to create a sense of stability and to tackle your brand bit by bit and keep it sharp. The themes together form the basis of your Brand Framework. This framework contains the guidelines and direction of your brand. You build this from your archetype, which gives you a solid foundation and acts as a common thread.

To build an iconic brand, you need to have a lot to dive deeper into your brand to learn how to distinguish yourself in the market with a distinctive brand and a solid concept. Avoid shooting off in all directions. Start working from your Brand Framework, which you can use in AI systems, your social media, your website, your offerings, and anywhere else you engage with your brand.

So, does the string remain string?Or are you going to build your brand sustainably, which you will enjoy for the rest of your life?

A look into the kitchenI have over 20 years of experience in brand activation and have successfully attracted major A-list brands (including Coca-Cola, Chanel, DIOR, Nintendo, Mini, L'Oréal) as clients. In the "Archetype Your Brand" program, I will show you exactly how I built my brand behind the scenes, so you can also see what levers you can pull to position your brand strongly in the market. You will receive practical tips and tools to get started. 

Learn from No. 1 Branding Experts: Using No. 1 Branding Experts in copywriting, photography, concepting, visual identity, and brand design, leer is everything you need to know for a fingerlicking stunning brand. 

Concrete tasksYou will get concrete with improving and tweaking your brand, so that you strengthen your brand step by step and make it more distinctive. The assignments you work on form the basis of your Brand Framework. This Framework is the foundation of your brand from which you run your business.  

Learn what your most powerful strengths are? Branding can be quite an “intangible” thing. What do you highlight in your brand? How do you make sure you stand out from the crowd, even if you are naturally quite introverted?

Finally get a handle on your brand. After following this program, you will be much stronger because your brand will develop deep roots by building your Brand Framework. This will not only bring unity to your brand, but also peace of mind, clarity, direction, and confidence.

Grow your confidence. How great is it to work on your business with confidence and creative energy, with ease, without frustration, dawdling, or worrying?

Ready to be magnetic?

Shift your focus. Often, the emphasis is placed on perfecting the technical and content aspects of your offering. Most online programs are full of this. Of course, you need technology and content. But many entrepreneurs forget that customers also still need to choose YOU. For that, they need to notice you.

Let customers step in. You can technically have a nice funnel and well-formatted ads. A webinar that is factually correct. But if customers don't feel a connection with you and can't gauge you, they won't sign up with you.

Stop doing what you were already doing. In this program, you'll learn how to get customers to CONNECT with you, so they'll say YES to your amazing brand!

The magic of owning a Brand Archetype is infinite and super powerful. You learn to apply your archetype in your branding and discover what makes you unique by building your Brand Framework. This will be lifechanging, because:

1. You will finally attract the right customers. Customers who also want to invest in you.
2. You will alienate customers who are NOT a good fit for you. That costs you energy and frustration.
3. Customers will say YES to you faster. How wonderful. Stop with the tug-of-war and fiddling in the margins.
4. Selling becomes a lot more fun and easier, because it feels more natural when you're already on the same page with your clients. You might even enjoy it!
5. Potential customers become interested faster. because you know how to hit them. This will be fun!
6. You are asked sooner. Because your brand gets more exposure, you're more likely to be recommended to others and asked to be in the media. You'll stand out more, and rightly so!
7. You will grow through this journey in trust, clients, and revenue. Don’t say I didn’t warn you!
8. Disclaimer: This program comes with extra lachrimpels. Fun is included. It's a Package deal :).

Simone Weert – Online Technology for Launches: “I was pleasantly surprised when I received the Toolkit at home. but what it looked like. I thought it was very beautiful and carefully looked at all the photos and texts, but at first it didn't tell me much.

But through the assignments we receive during the program, I gain new insights every time. It gives me direction where I want to grow as a brand.

Chantal Mailly – The Growth School: “I really love working with the Branding Toolkit because it activates your creative brain, making you think in a different way.”. I notice that I am taking steps because of that. in my business and with my brand.

I think every female entrepreneur can use this Toolkit to see the power of women in branding.”.

In six modules, you will build your own Brand Framework and learn:

• How to a Brand Archetype can be used to attract and retain customers
• How to a Distinctive Concept puts it on the market, so you can get rid of the 13-in-a-dozen
• How to make your own Trademarks develops, so you stand out from the crowd
• How to go through Photo Statement Standard photos will become a thing of the past
• How to make choices color usage, fonts, shapes, and filters for a recognizable visual identity that suits you
• What steps you need to take to build a unique and distinctive Successful Brand.

Figure everything out yourself?

Do you keep figuring everything out yourself with all the consequences (frustration, tinkering, wasted time, and branding that ultimately isn't SPOT ON)?

Outsourcing with shaky input?

Do you hope that by outsourcing everything, someone else can build your brand (including your own input that causes you to still spend a lot of money on designers, photographers, and web developers, but your branding is still not quite right)?

Build Your Brand Spot On!

Or will you take action yourself and learn how to make your branding spot on, distinctive, and totally you with the Branding Toolkit? And if you want to outsource some of your branding afterward, your Brand Framework will always enable you to provide the right input, so you can enjoy your desired end result much faster.

Yes, that's right. This solution really exists.

So sign up quickly and start right away.

It's playtime!

Can I get the Branding Toolkit digitally as well? You follow the program online. The Branding Toolkit is not available digitally because you will learn to work with it physically in this program through the exercises and assignments we do during this program. Best of both worlds.

How many participants came before me? More than 80 entrepreneurs have gone before you, and you can be part of the next group.

Can I start right away? If you sign up now, you can start immediately.

Can I participate if I live abroad? You can also participate from abroad. You'll receive the Toolkit by mail at home. You follow the program at your own pace.

I am already following another coaching program. Would it still be useful for me? The Branding Toolkit is specifically designed to distinguish your brand with strong positioning and your own unique style by looking at your brand character, drive, vision, concept, trademarks, photos, and corporate identity, among other things. This complements most business and personal coaching programs.

This is me. The Brand Activator. The Funny Lady.

I have 20 years of experience in brand activation., and you know how to attract your ideal clients.

Major A-brands: This is how I worked for, among others, Coca Cola, Chanel, Dior, L'Oreal, Adidas, Milka, Heineken, Mini, Nintendo, and Swatch.

I come from a family of entrepreneurs., love wordplay, egg sandwiches with bacon and apple butter, I can't do anything around the house, my children have NEVER seen me iron, I have a slight coffee cup fetish and a healthy obsession with Parisian doors.

I'm also mega proud of developing the coolest branding toolkit ever! I can't wait to send you one.

Are you in?

Lisette Euser: ”Working with the Toolkit is incredibly inspiring. It helps me visualize the ideas I have in my head. This allows me to develop my artistic self.

Essential for entrepreneurial women!.

Emmylou vd Hardenberg – Reader: “The Branding Toolkit is really suitable for people like me, who have 100,000 ideas and therefore tend to go in all directions. Precisely then, the Toolkit provides you with structure, support, direction, and an overview.

It helps me to find the complete picture I want to portray for my brand and where I want to grow as a brand.